The objectives of the Public Relations, Information Technology and Continuing Education Department are to:

• Implement the institute’s information and public relations policy, strengthening the institute’s visibility and reputation.
• Ensure transparency of institutional activities and public awareness.
• Develop and implement continuing and supplementary education policies aimed at the professional growth of staff and students.
• Develop and apply modern information and communication technologies in administrative, educational and research processes.
• Support student career guidance and promote graduate employability.
• Maintain continuous communication with prospective applicants.

The department’s core functions include:

• Organising the dissemination of information about the institute’s educational, research, cultural and public initiatives;
• Ensuring sustainable cooperation with mass media;
• Implementing marketing and public relations initiatives;
• Building new partnerships with public and private organisations;
• Initiating and delivering training, professional development and continuing education courses for faculty, administrative staff, graduates, students and the wider public;
• Developing and implementing the information technology development strategy;
• Studying and applying IT and innovation programmes to improve the effectiveness of educational and research processes;
• Maintaining and upgrading the institute’s computer equipment and adopting up-to-date technologies;
• Operating effective mechanisms for collecting, processing, analysing and disseminating information.

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